The beginning of this semester was tough for me. After being home with my family for several months, adjusting to living across the country from them was hard. I felt more homesick than I ever had during my previous two years at BYU. My mom sent me a podcast episode where Hank Smith talks abut 12 habits that will help you become a happier person over time. Obsessed with all things self help and self-improvement, I pounced on the opportunity to implement his tips into my life.
THE ASK
Position Teen Vogue as a trustworthy platform where girls can empower one another.
CASE STUDY VIDEO
THE ASK
Position Teen Vogue as a trustworthy platform where girls can empower one another.
THE ASK
Position Teen Vogue as a trustworthy platform where girls can empower one another.
THE ASK
Position Teen Vogue as a trustworthy platform where girls can empower one another.
spring break reality check
We've already broken up with spring breakers, but just in case they didn't get the message...
Miami Beach’s rules & restrictions during spring break are a recipe for chaos and drama! So we decided to warn spring breakers in an entertaining way that would catch their attention: reality tv.
phase 1: teaser
An intentionally vague trailer posted by a mysterious Instagram account to build hype before the launch.
Social media posts that share BTS and relatable meme content.
phase 2: reveal
A reality TV inspired ad following a fictional friend group's disastrous spring break in Miami Beach.
Short social videos that introduce each member of the cast and provide context for their friend group dynamics.
phase 3: sustain
One cutdown focused on parking rules & restrictions, and one focused on beach rules & restrictions.
AGENCY | VML Miami
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DIRECTOR/STORY PRODUCER | Jackie Robbins
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PRODUCTION | Altered LA
CD | Jason Deja & Andres Schiling
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ART DIRECTOR | Emma Higbee
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COPYRWRITER | Stephanie Blackham