The beginning of this semester was tough for me. After being home with my family for several months, adjusting to living across the country from them was hard. I felt more homesick than I ever had during my previous two years at BYU. My mom sent me a podcast episode where Hank Smith talks abut 12 habits that will help you become a happier person over time. Obsessed with all things self help and self-improvement, I pounced on the opportunity to implement his tips into my life.
THE ASK
Position Teen Vogue as a trustworthy platform where girls can empower one another.
CASE STUDY VIDEO
THE ASK
Position Teen Vogue as a trustworthy platform where girls can empower one another.
THE ASK
Position Teen Vogue as a trustworthy platform where girls can empower one another.
THE ASK
Position Teen Vogue as a trustworthy platform where girls can empower one another.
fabuloso organic social
Organic Social under new brand guidelines for @fabulosobrand, resulting in:
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+188.6% increase in TikTok followers
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+215% increase in TikTok engagement for an average engagement rate of 6.7%
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+47.8% increase in Instagram followers, double the competitive average of 24%
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+183% increase in Instagram Reels engagement rate for an average engagement rate of 4.24%
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+3.3% increase in Instagram Static engagement rate for an average engagement rate of 14.15%
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A new scent launch with no paid media that reached 2.2M people with 61.8k engagements, earned a 19K bump in followers, and sold out the product completely in 4 days on Amazon.
AGENCY | VML New York
CD | Amanda Caldari & Ana Magalhaes; Bella Cabral & Fred Aramis; Gavi Zarin & Rachel Edwards
ART DIRECTOR/CREATIVE | Emma Higbee
COPYWRITER/CREATIVE | Stephanie Blackham